T-Mobile on the cusp of an image overhaul?
We're putting this story together piecemeal, but we've collected enough intelligence at this point to venture a guess that T-Mobile will be launching a moderate rebranding effort in the next month or so. Headlining the evidence is, of course, news that they'll be dropping (or significantly scaling back) use of Catherine Zeta-Jones as their spokesperson. Exhibit B, then, is the almost Skype-like font seen on the shot of T-Mobile's spec sheet for the upcoming Motorola V3t, which looks distinctly unlike anything they're presently using. Finally, we've heard rumblings that their well-known slogan, "Get More," will be getting the boot before too long. All this comes at a time when T-Mobile's stealing a good deal of the American carrier spotlight, what with their impending launch of the hotly-anticipated Dash and UMA service; that's all well and good, but more importantly, who's going to replace Catherine?
Filed under: T-Mobile
Reader Comments (Page 1 of 1)
Jeff Kent @ Sep 30th 2006 7:27PM
Obviously, for UMA, you need Uma Thurman.
Zach @ Sep 30th 2006 7:59PM
I found out on the T-Mobile dealer website (which I somehow found via Google when I was searching for more info on their MyFaves plans) that their new slogan will be "Stick Together".
I can only imagine the jokes now... "stick together for 2 years"...
duh @ Sep 30th 2006 8:44PM
My Faves is gonna be Charles Barkley.
Runnin' Scared @ Sep 30th 2006 8:54PM
Hope they drop that awful pink.
KD7KXW @ Sep 30th 2006 10:19PM
They are ditching Zeta-Jones as of oct 2 all brochures and pamphlets with her image will be replace and "get more" is no more. Now the slogan is "Stick Together". On Oct 2 T-Mobile will launch My Faves wich will allow people with My faves enabled handsets to have unlimited calling to any five non toll us numbers.
GODMODE @ Sep 30th 2006 11:34PM
I vote as well for UMA THURMAN... OR UMA Pemmaraju.
json @ Oct 1st 2006 12:28AM
Hey T-MO when ur done with catherine zeta can i get next.
Dahk @ Oct 1st 2006 12:54AM
That picture doesn't really look like catherine zeta jones o.0.
maybe i'm wrong. but it doesnt! lol
Alex @ Oct 1st 2006 2:05AM
I hope they don't family-tize it. I like how T-Mobile was the more sophisticated company of the US Celluar companies.
T_MObile WHat WHat! @ Oct 1st 2006 3:45AM
I think Saigon is going to be the next spokesperson...
Jaron Brass @ Oct 1st 2006 4:06AM
According to my close friends at T-Mobile's Colorado Springs call center (which is nearby to where I live and work), the new slogan is actually "keeping you connected to the ones you care about most". A little long winded, yes, but that's apparently what is now gracing nomenclature, banners and the like throughout the facility. I picked one of them up to have lunch (and of course, show off my new BlackBerry Pearl), and noticed it in the reception area.
Jason @ Oct 1st 2006 5:46PM
No the slogan is "stick together"
It is already up on their website
https://www.t-mobile.com/
Finished Law School @ Oct 1st 2006 6:40PM
Too bad the slogan will not be something related to TMobile getting more phones that people want, phones that are not exclusive since other carriers have had them for years, or more choices when it comes to phones...
Jaron Brass @ Oct 2nd 2006 1:12AM
Jason -- looks like my slogan and "stick together" are both correct.
My slogan now appears here:
https://www.t-mobile.com/Company/
In terms of marketing, "stick together" is more of a tagline than a company slogan, at least it is at the ad agency I used to work for (which coincidentally, handles T-Mobile).