Softbank pulls a DoCoMo, launches 12 phones

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Neutral

Vince @ Sep 29th 2006 11:23PM

Softbank's press release doesn't mention the OS of the Samsung phones, unlike the Hermes, so I don't believe that they are actually Win-Mo devices. They do have integrated readers for MS Office documents, and at least the 705SK can do some translation from English, Hangul, and Chinese (doesn't specify simple or traditional).

Anyway, don't get me wrong, Softbank's new lineup has a lot of nice phones, but I can't say if it's enough to woo people to the brand. Vodafone acquired the reputation of having spotty 3G coverage, and lost a lot of customers in the process. The three ex-vodafonies that I've talked to about their new lineup all said that the phones look nice, but that they'd need some assurances about network improvements before joining Softbank. If that sentiment is at all representative, Softbank may have to still work hard to attract new customers and pay off their massive debt.

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