Starbucks contest features image recognition via MMS

by Chris Ziegler, posted Jul 18th 2006 at 2:54PM

If you're looking for the most high-tech way to win a trip to Costa Rica, we think we've got your answer right here. Starbucks' Summer Pursuit game uses trivia questions sent via SMS to weed out contestants -- nothing too interesting there, but answers can be sent with a reply text or by MMSing a picture of the answer to an email address. Seems a bit dangerous to us, since we're guessing the recognition rate isn't 100% and we Americans sure do like to sue when things don't go our way -- but if it means we can snap a pic of "triple Venti extra-hot sugar-free hazelnut soy latte" instead of typing it in via T9, we're all for it.

[Via textually.org]

Filed under: Multimedia, Misc

Tags: camera, cameraphone, contest, costa rica, CostaRica, mms, picture, picture message, PictureMessage, sms, starbucks, text message, TextMessage

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Reader Comments (Page 1 of 1)

Neutral

Donald @ Jul 18th 2006 5:58PM

Or worse... iTapping it. *shudder*

Neutral

Brian from Texas @ Jul 19th 2006 9:23AM

Now THAT is funny!

"but if it means we can snap a pic of 'triple Venti extra-hot sugar-free hazelnut soy latte' instead of typing it in via T9, we're all for it."

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