When word got out that Motorola's "pop-up store" on Chicago's Magnificent Mile would be called "
. Perhaps we didn't realize just how focused it would be.
Destination Q fills a portion of the space formerly occupied by the Terra Museum of American Art, located at 666 N. Michigan Avenue. It's an attractive facility both inside and out and was, in our opinion, a great place for Motorola to set up shop. Sadly, the property is too hot -- the building is slated for demolition next year to make room for residences.
Curious onlookers mingle outside the store. The joint was pretty dead by the time we rolled in around lunchtime, but apparently, the real action was in the morning when Moto gave away a Q every five minutes for two hours. Rumor has it there was a line stretched down the street of screaming fanatics hoping to get a free Q, or at the very least, a glimpse of Ed Zander. It would've been nifty if they had shot the free Qs out of
cannons into the gathered throng.
This is what the would-be Q owner sees when he or she first walks in. You immediately get the sense that the place was thrown together in some haste, but that would fall right into Moto's "pop-up store" strategy. The public portion of the store consists of the first floor alone, which isn't terribly big. There are additional facilities on the upper floors for conferences and private events. The Motorola staff was energetic, friendly, largely knowledgeable, and they could be found in every corner of the facility; we avoided the Verizon reps, on the other hand, at all costs. For what it's worth, we were told that although no future pop-up stores are planned, Motorola's ready to plan and open one quickly wherever and whenever it makes sense to do so -- like when Nokia decides to
open a shop in your hometown, for example.
The concept of Destination Q is to showcase a different aspect of the Q's capabilities at different kiosks, like this one. All the Qs were on, activated, and accessible to the average Joe coming in off the street.
Like we said, Motorola was not shy about this store existing solely to showcase the Q, and they were
everywhere. Yes, this is a wall of Qs. And yes, they are all operational.
Bluetooth is a major theme here. Motorola is showcasing every Bluetooth headset they manufacture, and they were quick to point out the Q's A2DP support, as well.
Not an XPRT with vowels, apparently, but this gentleman knew his stuff about the Q. He let it slip that
AKU2 is still in testing, but yes -- it's definitely on its way.
Most of the staff were sporting slightly different Qs with light silver bezels (as opposed to VZW's dark bezels) that we were told were pre-production. We had hypothesized that they might be GSM units (gasp!), but we caught one of them without the battery installed and there was nary a SIM slot to be seen.
An entire kiosk was devoted to the Q's media capabilities -- video in particular. Orb (pictured) and Sling players were loaded on several of the units here. Video was mostly clipping along at 9 fps while we watched, but it spiked up to 15 fps on several occasions. We're told that the average user can expect 15-17 fps, and to be fair, we have no idea what a hundred in-use Qs in close proximity do to EV-DO speeds.
You can use this, uh, "
Brand X" MPEG recorder to get video to your Q. We thought the lack of capitalization on "motorola" was interesting here.
Drop the kiddies off in front of Destination Q's posh
Xbox 360 setup while you sign away the next two years of your life to Verizon.
Centrino laptops and promotional materials were strewn about; we were told that the tie-in with Intel would be strong at Destination Q, with a future co-branded event of some sort in the works.
Motorola's other CDMA phones are afterthoughts here, but they're available for sale along with the Q. Their GSM contingent, on the other hand, was missing in action.
The Motorola staff were too wrapped up in their Qs to pay much attention to a grubby Engadget editor. Can't say we blame them. Thanks for the hospitality, guys!
(Cue Jaws theme.) It's coming, Motorola. Right down the street. We can't wait to watch the sparks fly.
Reader Comments (Page 1 of 1)
Jim @ Jun 9th 2006 9:46AM
Great coverage. Did you ask if there's a Sprint Q coming and when?
I read a research article recently that talked about how much bandwith Slingbox uses vs. normal EV-DO web browsing. A dozen handsets streaming video like that at the same location could dang near bring the network down to a trickle, so it's not surprise they were getting only 9fps.
Sam-0 @ Jun 9th 2006 10:26AM
Hmm this is kinda surprising I sent an email about this yesterday.....
chuck @ Jun 9th 2006 11:23AM
Considering the fact that they're only catering to one provider, and only promoting one phone (with three other ones sitting in the corner), I think this is going to bomb. The store just doesn't look impressive at all, either. That's what you get for waiting til the last minute and trying to out-do the competition, though.
I think the Nokia store, which will offer phones for all carriers, will be much more popular.
NiChiLeMei @ Jun 9th 2006 11:43AM
That store looks so lame. What a last minute pulltogether.
Bomb!
Donald @ Jun 9th 2006 12:52PM
(insert joke about the street number here)
Nick @ Jun 10th 2006 12:47AM
The picture you have showing the Q streaming video is using the SlingBox Mobile client, not Orb. I'm loving the SlingBox on the Q, I just hope VZW doesn't start terminating contracts for using it. The fact that the SlingBox is featured in their store somewhat eases my fear.
Jon E @ Jun 10th 2006 9:49AM
I was actually at the store that morning when they gave away all the phones. The radio station Q101 was there promoting the event and they gave away 35 phones to waiting screaming fans of the radio station(along with the Q of course!). There was a new lucky winner every 5 min! They also gave some more away by text to win. It was pretty insane with the line going back a block and rapping around another block. I Unfortunately did not win a new phone. :( The person right infront of me and behind me won a Q. :( I was so close.
The store is ok. Its nothing special inside and the upstairs in just a floor with carpet and not much else. I think they could have done a better job on putting the store together. Maybe a good idea would also be to offer more phones than just CDMA versions.
Get on the Motorolla!!!!
Nokia is on its way to take you out!!!!
Let the battle begin!!
FukVerizon @ Jun 11th 2006 1:02PM
How appropriate...Lucifer...er...Verizon, finds a home on Michigan avenue...
Al @ Jun 12th 2006 12:00PM
I stopped by while I was in town over the weekend. I just wanted to play with the device a bit. The sales folks were non-stop with their packaged speech about the device. There needs to be some kind of tech geek signal or handshake to let people like this know that I don't need the moron's overview of the device. The highlight of the trip was the sales person telling me to stand on the other side of the store to get better data speeds. That made me real confident about switching to Verizon.
Great device though. I've been leaning toward a non-qwerty smartphone but the Q might change that. Still seems like it would be awkward to pocket it and I'm trying to lose the holster (going back into the geek closet).
Joe Born @ Jun 12th 2006 2:49PM
BTW, the "Brand X" link to the recorder should be to the Recorder 2 here:
http://www.engadget.com/2005/11/24/neuros-pumps-up-neuros-mpeg-4-recorder-2-for-psps-and-ipods/
ML @ Jun 12th 2006 10:32PM
I would imagine that I would have received better customer service at Destination Q for my newborn Q that decided to die than at the Verizon store in San Francisco.
I hit the power button on Bart after landing at SFO this morning. After hanging on the VZW startup screen for five minutes, the screen started to flicker. I yanked the battery and tried again with the same results three more times before heading to the nearest store.
45 minutes later, they finally gave me a new Q after intimating that I should wait until I flew back home on Friday. Bet the Moto XPRT would have helped me recover my data...
dukrous @ Jun 13th 2006 5:53AM
Anyone else think XPRT would've been a better name than Q? :)
crispeto @ Jun 19th 2006 8:09PM
What does Q stand for anyway? Should people "Q"uestion themselves before buying one?
bob @ Jun 21st 2006 7:47AM
...impressive phone, but the adcampaign is even better...
Quatre @ Jul 25th 2006 6:26PM
Q stands for Qwerty (as in the keyboard). still pretty lame though as a qwerty keyboard is nothing new.
I have a Q. its fine but smartphone is kind of like limited or lite version of full featured wm for ppc.
Also the Q's screen could be larger and centered instead of off to the right.