Moto preps "Destination Q" in hometown

by Chris Ziegler posted Jun 1st 2006 at 6:14PM

We've known for a while now that Motorola's been throwing together the plans for Operation: Don't Get Embarrassed By Nokia In Our Hometown, but they're just now starting to make some deets official for their Chicago boutique -- now known as "Destination Q" -- one week before the scheduled grand opening of June 8. From the press release, it sounds like the storefront is going to be something of a shrine to Moto's love affair with Verizon, putting their Q, V3c, and V325 front and center. Heck, they're even importing a handful of Verizon reps to hassle you while you sample the goods. We also know that Destination Q is being labeled as a ~~glorified kiosk~~ popup store. In fact, the boutique's home, the former location of the Terra Museum of American Art, is scheduled to be replaced by a residential building next year, leaving Moto precious little time to do battle with the more-permanent Nokia facility across the street. So, where can you find Destination Q, you ask? 666 N. Michigan Avenue on Chicago's Magnificent Mile -- the perfect location for Verizon to test-market its "$199 with a 2-year contract or your soul" promotion on the Q.

Filed under: Motorola

Tags: chicago, destination q, DestinationQ, store, storefront

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Reader Comments (Page 1 of 1)

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Joe Mobile @ Jun 1st 2006 7:14PM

"the perfect location for Verizon to test-market its "$199 with a 2-year contract or your soul" promotion on the Q."

Come on, Chris. Don't be such a hater. Carriers have been pushing 2-yr contracts for ages now. Pull your head out of the sand.

Neutral

Chris Ziegler @ Jun 1st 2006 7:51PM

Joe Mobile - please read the post more carefully. I was playing on Destination Q's unfortunate address, 666 N. Michigan Avenue. I'm aware that all major carriers are offering 2-year contracts.

Neutral

Todd @ Jun 2nd 2006 5:57AM

Ironic - Moto gets to lease the building for just a year, then get out. Mobile carriers do everthing they can to lock you into a long term contract, and then make you pay through the nose if you try to get out.

I would love to see the follow-up on the building lease agreement(s) that Verizon and Moto have.

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