Vertu looking to expand infection of world's jet set

by Chris Ziegler posted May 31st 2006 at 1:41PM

Apparently, there comes a threshold in a millionaire's fortune where he or she can no longer find logical, reasonable ways to spend it. Nokia's luxury marque Vertu has been capitalizing on this phenomenon for the last few years, offering handsome, well-built handsets with mediocre performance and uninspiring feature sets at astronomical prices. Now Vertu President Alberto Torres is looking to grow the business, saying "We sell tens of thousands of phones annually, and our goal is to reach annual sales of hundreds of thousands of phones." Continued Torres, starting to sound a little cocky: "It may take even more than 10 years to reach the threshold of selling 1 million handsets." Whoa there, Alberto, one step at a time, buddy. Before we get ahead of ourselves, how about adding quad-band and EDGE?

[Via Techdirt]

Filed under: Handsets, Vertu

Tags: Culture

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