Consumers are/aren't hot for mobile TV, Part IV

by Evan Blass posted Mar 29th 2006 at 11:44AM

In a first for our series on figuring out whether or not consumers are interested in mobile TV, a non-carrier-sponsored study is echoing results by Nokia and Siemens that show a good chunk of folks are open to streaming video on their cellphones. Before we make too much of the JupiterResearch survey, though, it should be noted that the numbers they report seem a bit contradictory. Even though the firm makes a broad initial statement that 41% of mobile subscribers are interested in video content, they go on to specify that only 17% of respondents were interested in TV on their handsets and just 11% are down with short, streamed video clips. So what type of mobile video do the rest of that 41% want that isn't either TV or short clips? Your guess is as good as ours.

Filed under: Multimedia, Studies

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Reader Comments (Page 1 of 1)

Neutral

edge770 @ Mar 29th 2006 12:04PM

I want to be able to catch other football games when I am at the stadium. Having said that I don't want to be tied by some lame carrier with outrageous charges, and lame move trailers. Cingular, Verizon and Sprint should be ashamed of their offerings.. I think Orb and slingbox are the way of the future.

Neutral

ZooVision @ Mar 29th 2006 12:17PM

We have found that consumers want to stream clips longer than 5 mins in length actually the average time frame right now is 8 mins. We do see this increasing over time as more and more people get 3g service.

The types of videos that people seem to be interested in aren't normal TV programs but specialized content like the anime shows that we offer. Early adopters for the most part aren't into mass media type entertainment.

http://www.zoovision.com/mobile.html

Neutral

bdswan @ Mar 29th 2006 12:21PM

Slingbox Mobile is AMAZING. Forget carrier sponsored packages (like V-Cast and Power Vision TV). Why would I want to pay a monthly fee for limited content when I can pay a one-time fee for FULL access to my home TV??

Neutral

Todd @ Mar 29th 2006 1:10PM

I would LOVE to be able to transmit live streaming video out from my phone to my stickam.com page...

...I would HATE to be forced to consume some horrid piece of tripe written by a mobile marketing underling - or worse be forced to PAY FOR THE "PRIVILAGE" of watching those skanks on Desperate Housewives.

Neutral

Dave @ Mar 29th 2006 1:11PM

"So what type of mobile video do the rest of that 41% want that isn't either TV or short clips?"
I watch full movies on my phone on long coach or train journeys. Makes the time pass really quickly.

Neutral

Tapani @ Mar 29th 2006 2:40PM

I don't believe in mobile TV. Maybe it is fun to watch TV with your small screen for a while, but who and how is getting money from DVB broadcastings? I'd like to choose what I watch not what happens to be homing from the TV. And I really don't want to watch commercials from my mobile phone screen.

Neutral

soop @ Mar 31st 2006 3:33AM

I was gonna say what Dave said. Just whack a few movies on an SD card and you're good to go.

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