Consumers are/aren't hot for mobile TV, Part III

by Evan Blass posted Mar 9th 2006 at 10:33PM

In the last episode of CA/AHFMTV, we opined that that Nokia's recent European survey's "optimistic results could have nothing to do with the fact that Nokia wants to sell people DVB-H handsets," and now here Siemens comes and hits us with some equally "curious" findings. Unlike earlier studies by InSightExpress and IDC, the Siemens poll of 5,300 folks from eight different countries (5,293 from Germany and one each from Brazil, Canada, China, Italy, Russia, South Korea, and the United States, we suspect) indicates that in addition to a high desire for email on-the-go, 59% of people are "interested in" mobile TV. Also rather surprising (at least in light of the non-manufacturer-sponsored studies) is the fact that 62% of survey respondents are itching to download tunes onto their cellphones. This surely isn't the last word on the matter, so stay tuned for the next twist and/or turn in this statistical soap opera, when we may present more numbers that will shock and amaze you.

Filed under: Multimedia, Studies

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Reader Comments (Page 1 of 1)

Neutral

Oscar @ Mar 10th 2006 4:05AM

Im interested but:
-Its a free service
-I can connect to a bigger display (tv, monitor)

Neutral

Terrence @ Mar 10th 2006 8:50AM

I agree. I don't want to have to pay an extra $25 a month to have it. I mean, it'd be cool when your in the waiting room or something but, really, I'm paying $75 a month of TV at home and I'd rather watch the HD TV at home.

Neutral

liquid @ Mar 10th 2006 2:26PM

not sure why anyone even cares about this study or that study or really takes any of it seriously. The first thing anyone should learn about statistics is that you can make the data say anything you want it to. The only true measure if anyone is really interested in mobile tv is if people actually buy and use the devices.

Neutral

World @ Jul 5th 2006 6:51AM

It's cool...

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