GQ Mobile to offer ads by text
by Evan Blass 
posted Feb 24th 2006 at 6:00PM
Highbrow men's
magazine GQ is taking the wireless plunge in a rather peculiar way- by essentially making you pay to receive
advertisements through SMS. BusinessWeek is reporting that the venerable fashion rag has teamed up with content
distribution specialist m-Qube to offer its four million readers "information about events, private sales,
shopping nights, and giveaways" on their cellphones in the form of non-free text messages. While GQ is pushing its
ads as "original content," even its own marketing director says that the venture is "a business
opportunity. It isn't about editorial," which is probably not the type of marketing they teach in business school
these days. When GQ Mobile goes live on the 27th readers simply need to text "GQ" to "GQMAG" to
begin the advertising deluge.
Filed under: Messaging
Reader Comments (Page 1 of 1)
Robert @ Feb 24th 2006 8:32PM
Why would I want to pay for ads? I think they should give you a discounted rate if you decide to receive the ads. but people will pay for anything.
Donald @ Feb 24th 2006 9:59PM
Normally I'd say something about how mQube executives deserve to die by having their scrotum sliced with a shred of broken glass, but the man requires me to be a little more politically correct.
A plague on GQ's house for hooking up with these fraud artists.
earthling @ Feb 25th 2006 12:40AM
Great, more sources of spam. And why would I want to pay for it? I think someone has their wires crossed.